If you’re planning to create a blog or website for your business, it’s essential to use a reliable tool for tracking visitors. Google Analytics is an excellent choice, as it enables you to see where your visitors are coming from—whether it’s social media platforms like Twitter, Facebook, LinkedIn, or other sources. By using Google Analytics, you’ll gain valuable insights into your audience’s behavior, allowing you to tailor your content and marketing strategies effectively. The image below provides an example of visitor traffic originating from various social media platforms.
As shown in the image above, you can drive substantial traffic from top social media platforms such as StumbleUpon, Pinterest, Facebook, and Twitter. These sites are also leveraged by SocialAdr, a unique social media marketing service that helps businesses increase visibility and engagement across these networks.
Additionally, you’ll be able to identify the ideal keywords for your blog or website by tracking visitors who arrive through "Google Organic Search," as shown in the image below. To monitor the ranking of multiple keywords, you can use the Rank Checker tool from SEObook, which provides insights into your keywords' performance across search engines.
To learn more about Google Analytics, try implementing it on your blog or website—it’s free to use with a Gmail account. This introduction only scratches the surface; by exploring the tool firsthand, you’ll uncover a wide range of powerful features to better understand and grow your audience.
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