If you plan to make a blog or a website for your business. then use The Best Tool For Tracking Visitors, so that you track your visitors where they came from. Google analytics are ideal tool, it's all because you will know that visitors came from Twitter, Facebook, G+, LinkedIn or any kind of social media, but not only on social media there are many more, see the image below about visitors came from social media.
As what you see from the image above, you can get a good traffics from this top social media sites like Stumbleupon, Pinterest, Facebook, Twitter etc. This social media sites also used by the unique social media marketing services called Socialadr
Also, you will discover your ideal keywords for your blog or websites because you can track also a visitor came from "Google Organic Search" like the image below, By the way, you can check the ranks of multiple keywords using Rank Checker from SEObook.
To discover more about Google Analytics try to apply it now into your blog or websites and it's free if you have a Gmail account. Let yourself, discover more about this tool because this is just a simple explanation about it.
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